Today we will be talking about a topic that is trending on the Internet. And that is, Google is starting to pay publishers for high-quality news content. In this article, we will be talking about what is the hype about, and many other topics. For instance, how they earn from Google, make money from Google and earn money from creating content. So, let us begin.
The announcement that they made is a significant reverse for Google. Google has spent years and a lot of money up to millions of dollars. They have been fighting publishers and regulators over whether or not Google should pay them for their content. The ones being displayed in Google news.
Before Google used to respond to such orders by removing the news (snippets). Google commonly used to display or simply shutting down the Google News services in the locality. Google is still defending its policy of refusal of payment for snippets. And Bender claimed the following, he said, over the past years Google has built audiences.
And has driven the economic value for publishers. Moreover, by sending people to new sites for more than 24 billion times a month. Thus, giving publishers an opportunity to offer ads or subscriptions even increase their audience for their content.
The Recent Announcement
In the recent announcement blog post. Google has said that it will pay some news outlets for making high-quality Stories for the news. It will be using amid pressure from the publishers.
The first sites (local publications) to join Google are the local and national publications. They are in Brazil, Germany, and Australia, along with a product launch that is arranged for later this year. Google has been in discussions with its publishing partners for several months.
- Germany’s Der Spiegel, Die Zeit and Rheinische Post,
- Frankfurter Allgemeine Zeitung,
- Australia’s Schwartz Media, Solstice Media, and The Conversation, and
- Brazil’s A Gazeta and DiariosAssociados
The News Media Alliance, an association of US publishers, stated in the 2019 study. That Google had made 4.7 billion dollars off the news industry, in the previous year (2018).
Google has been questioned several times for failing to pay news organizations on companies. When it shows their news snippets and other content on its search pages, especially in Europe.
When the new rules had gone into effect last year in France. It required publishers to be paid for snippets of news stories which will be displayed in the search results. Moreover, Google announced that it would only display headlines.
While in Australia, Google had resisted calls for specific social media companies. To pay publishers about hundreds of millions of dollars per year for using their content.
The competition authority of France rule that by removing the snippet will abuse Google’s dominance in the market. Moreover, order the company to negotiate with the French local and national publishers.
Recently, France’s competition authority ordered Google to pay local media organizations for making content. Australia is planning to force Google to share advertising revenue with the local publishers. Australia has put forward plans under competition rules to force Google and Facebook to pay news publishers. France has already issued an order to Google for the same.
Google has characterized its idea to solve the problem in the form of a “licensing program”. The program focuses on in-depth reporting instead of day to day news articles and stories. Google will also be making some articles and stories from paid subscription news websites. These are available to its users free of charge. This way, paywalled articles can grow their audience and increase the opportunity for people to read unique and exquisite articles. So that they do not come across generally while looking for articles and stories.
This new product which is built to support the news industry will be launched first on Google news and discover. Google has said it is engaging in Conversations with many more partners. And plan to sign more partners in the coming months. Moreover, Google is also offering to provide free access to pay walled content to the publishers upon paying to them.
Why does Google agree to pay publishers for content? And how is it going to benefit the participating publishers?
Google’s vice president Brad Bender said that this program is going to help participating publishers. It will be complete by monetizing their content. Through an enhanced storytelling experience, they will allow people to go explore more complex articles and stories. In turn, it will keep them exposed to the world’s issues and interests. This will not only make people aware but will also inform them about what is happening in the world.
Google’s new idea will give people access to new markets and additionally provide several commercial benefits to people.
Stefan Ottliz, The managing director of Germany’s SPIEGEL group, which is one of Google’s partners, has said the following. This new exciting partnership with Google will allow them to curate an experience. This will bring their award-winning editorial voice into play. And also help them broaden their outreach, provide trusted news in a compelling way across many Google products.
Paul Hamra, the managing director and publisher of InQueensland, Indaily in South Australia and Australian news titles have voiced their concerns. Moreover, concerning that the local news under a lot of stress. This is with regard to finding new audiences and new channels for their premium content. Especially, in safe and curated environments is a high priority nowadays.
Google has expectations for their new product launch who support their ongoing efforts. With Google News Initiative that was launched in 2018. This was initially aiming towards journalism and allow it to thrive in the digital age.
Local publishing news sites continue to close regardless. This has been depriving citizens of valuable and invaluable information resources. The local publishers have mostly shut down due to the pandemic. But mainly because of Google and Facebook. As they have been reaping advertisement earnings. This was supposed to be earned by the regional news agencies.